1. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience.
2. When you visit a web site you've enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.
3. Allow other people to publish your e-zine on their
web site. Include your web site's ad and link in each
issue you publish. This may also help you increase
the number of people that subscribe to your e-zine.
4. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.
5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site.
6. Allow other web sites to use your discussion board
for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or
banner ad at the top of the discussion board.
7. Start a members only web site. Tell visitors what's
in your members only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site.
8. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
money.
9. Create your own award site for other web sites.
Give the winners a graphic or text link to place on their
web site when they win. This will link your web site
to theirs and draw more traffic to your web site.
10. Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this a
huge value because consulting fees can be very
expensive.
11. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.
12. Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the
top of the directory's home page.
13. Exchange content with other web sites. You could
trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content.
14. Allow people to download software at no charge
from your web site, if they link to your web site. The
software could be freeware, shareware or demos.
15. Trade other forms of advertising to people that
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, ebook
ads, etc.
16. Give away web space to people for free. Since
you are giving it away for free, request they link to
your site by placing your ad or banner to the site.
17. Join or create a web ring. A web ring is a group
of web sites on a similar subject agreeing to link
together. To find a web ring to join type keywords
"web rings" into your search engine of choice.
18. Create an online club or association. Tell your
visitors what's included in the membership and what
it costs to join. Offer them a free membership if, in
exchange, they link to your web site.
19. Allow people to use an online service or utilities
from your web site if, in exchange, they link to your
web site. The online service could be an e-mail
account, search engine submission, web page design,
copywriting, proofreading, etc.
20. Offer a free e-book to your web site visitors. The
ebook should be related to your target audience.
Allow them to give the e-book to their own web site
visitors by linking directly to your web site.
POST A COMMENT
Wednesday, July 18, 2007
SECRRET TO A GOOD ADD
The Secret to Creating Ads That Sell
Whether you are starting a new business or looking to attract new sales there are a few things you can't afford. Losing potential clients to your competitor and wasting money on ineffective advertising.
Unfortunately, these things happen more often than not. So, why do some businesses do so well while others fail? It's not due to more marketing dollars spent. Instead a strategic plan was evoked to produce an effective advertisement.
There are many important elements that go into producing an effective ad. First, let me start by saying that coming up with a great ad it isn't rocket-science. There are no complicated formulas to follow in order to create an ad that grabs the readers' attention.
Second, using just creativity can kill your ad. Let me explain. Creative ideas are just that, creative. Before you slap down an idea and call it "brilliant" take the few minutes and ask yourself the following questions:
* Who is my targeted audience?
* Does the ad clearly communicate my message?
* What is "unique" about my message?
* How does my ad compare to my competitors?
* What will motivate my targeted audience to respond?
Your ad has to be more than just creative. It must exude value in its message. Think of the reasons why you buy a product or service. Almost every reason for a purchase has some sort of value tied to it. Whether it saves money, tastes good or satisfies an emotional need, it serves a valued purpose.
Make Headlines Work for YouThe headline is by far one of the most important elements in creating an effective ad. There are thousands of pages both in print and online that cover the subject of headlines. Why? Well, quite frankly, it makes or breaks an ad. The headline is in essence the voice of your ad. It shouts out: "Hey This Product Will Make You Rich, Here's How!"
Rather than using: "Jane's Homemade Cookies" use "Instant Smiles with Easy to Bake Homemade Cookies".
Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline:
New, How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed.
Next time you notice a headline that grabs your attention; use it and test it on your product or service. But always keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience.
Writing Simple Yet Effective Body CopyOnce you accomplish transitioning the reader from the headline into the body copy, build momentum by relating to the viewers' needs and satisfying their desires with each written word.
When writing the body copy; keep words simple and to the point. Use sub-headlines whenever possible and keep paragraphs short.
It's important to make it easy for the reader to scan through the copy. If your offer consists of many benefits, use a bulleted list.
Avoid cluttering up your ad by trying to cram too much in the space provided. Eliminate unnecessary words that can drown your message.
Using Visual ElementsThere are no set rules of where the graphics must be placed on your ad. However, when selecting illustrations or photographs, display your product or choose ones that are relevant to your offer.
Using graphics can enhance your message as well as grab a viewer's attention when they glance around on a page. Remember, graphics can communicate a message before a single word is read.
Ask for the Sale While Creating a Sense of Urgency
Limited-time offers can create a sense of urgency, but giving your reader a valid reason why they should act now generates more sales. Again, use benefits to attract the reader to take action.
Is there a free gift with the purchase? Will it enhance their lives immediately? Is it a special one-time low price offer?
People love bargains. Use discounts to attract those who want to take advantage of your offer by providing a coupon with an expiration date.
Lastly, specify how your product or service can be obtained and ask for the sale. If it requires a phone call ask them to pick-up the telephone and call. If you require payment, tell them what forms of payment you accept and how to make them.
Whether you are starting a new business or looking to attract new sales there are a few things you can't afford. Losing potential clients to your competitor and wasting money on ineffective advertising.
Unfortunately, these things happen more often than not. So, why do some businesses do so well while others fail? It's not due to more marketing dollars spent. Instead a strategic plan was evoked to produce an effective advertisement.
There are many important elements that go into producing an effective ad. First, let me start by saying that coming up with a great ad it isn't rocket-science. There are no complicated formulas to follow in order to create an ad that grabs the readers' attention.
Second, using just creativity can kill your ad. Let me explain. Creative ideas are just that, creative. Before you slap down an idea and call it "brilliant" take the few minutes and ask yourself the following questions:
* Who is my targeted audience?
* Does the ad clearly communicate my message?
* What is "unique" about my message?
* How does my ad compare to my competitors?
* What will motivate my targeted audience to respond?
Your ad has to be more than just creative. It must exude value in its message. Think of the reasons why you buy a product or service. Almost every reason for a purchase has some sort of value tied to it. Whether it saves money, tastes good or satisfies an emotional need, it serves a valued purpose.
Make Headlines Work for YouThe headline is by far one of the most important elements in creating an effective ad. There are thousands of pages both in print and online that cover the subject of headlines. Why? Well, quite frankly, it makes or breaks an ad. The headline is in essence the voice of your ad. It shouts out: "Hey This Product Will Make You Rich, Here's How!"
Rather than using: "Jane's Homemade Cookies" use "Instant Smiles with Easy to Bake Homemade Cookies".
Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline:
New, How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed.
Next time you notice a headline that grabs your attention; use it and test it on your product or service. But always keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience.
Writing Simple Yet Effective Body CopyOnce you accomplish transitioning the reader from the headline into the body copy, build momentum by relating to the viewers' needs and satisfying their desires with each written word.
When writing the body copy; keep words simple and to the point. Use sub-headlines whenever possible and keep paragraphs short.
It's important to make it easy for the reader to scan through the copy. If your offer consists of many benefits, use a bulleted list.
Avoid cluttering up your ad by trying to cram too much in the space provided. Eliminate unnecessary words that can drown your message.
Using Visual ElementsThere are no set rules of where the graphics must be placed on your ad. However, when selecting illustrations or photographs, display your product or choose ones that are relevant to your offer.
Using graphics can enhance your message as well as grab a viewer's attention when they glance around on a page. Remember, graphics can communicate a message before a single word is read.
Ask for the Sale While Creating a Sense of Urgency
Limited-time offers can create a sense of urgency, but giving your reader a valid reason why they should act now generates more sales. Again, use benefits to attract the reader to take action.
Is there a free gift with the purchase? Will it enhance their lives immediately? Is it a special one-time low price offer?
People love bargains. Use discounts to attract those who want to take advantage of your offer by providing a coupon with an expiration date.
Lastly, specify how your product or service can be obtained and ask for the sale. If it requires a phone call ask them to pick-up the telephone and call. If you require payment, tell them what forms of payment you accept and how to make them.
Subscribe to:
Posts (Atom)